Privacy Policy
Last Updated: January 2026
Cheese Right and Morte Limited ("we," "our," or "us") operates cheeserightandmorte.co.uk (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
Please read this Privacy Policy carefully. By accessing and using the Site, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Site includes:
- Personal Data: Name, email address, and any other information you voluntarily provide when contacting us or subscribing to our newsletter.
- Technical Data: IP address, browser type, operating system, pages visited, and referring/exit pages.
- Cookies and Tracking Technologies: Data collected through cookies, web beacons, pixels, and similar tracking technologies.
- Usage Data: Information about how you interact with the Site, including clicks, time spent on pages, and features accessed.
We do not knowingly collect data from children under 18 years of age. If we become aware that a child under 18 has provided us with personal data, we will delete such information immediately.
How We Use Information
We use the information we collect for the following purposes:
- To improve and optimise the Site's functionality and user experience.
- To conduct analytics and monitor website performance.
- To track affiliate marketing activities and commissions.
- To send newsletters, promotional content, and updates (with your consent where required).
- To respond to your inquiries and provide customer support.
- To comply with legal obligations and prevent fraudulent activity.
- To personalise content and recommendations based on your interests.
Cookie Policy
The Site uses cookies and similar tracking technologies to enhance your browsing experience. Cookies are small files stored on your device that help us remember your preferences and analyse site usage.
Types of Cookies We Use:
- Essential Cookies: Necessary for the Site to function properly.
- Analytical Cookies: Help us understand how visitors use the Site (e.g., Google Analytics).
- Marketing Cookies: Track affiliate links and marketing campaign performance.
- Third-Party Cookies: Set by partner casinos and affiliate networks to facilitate tracking and commissions.
Opt-Out Options: You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling certain cookies may affect Site functionality. You may also opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
Third-Party Links
The Site contains links to third-party websites, including online casinos, betting sites, and affiliate partners. We are not responsible for the privacy practices or content of these external websites. We recommend reviewing the privacy policies of any third-party site before providing your personal information.
When you click on affiliate links and are directed to partner casino or betting websites, those operators are responsible for their own data collection and privacy policies. We encourage you to read their terms carefully, as they may differ significantly from ours.
Your Rights
Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the following rights:
- Right of Access: You may request a copy of the personal data we hold about you.
- Right to Rectification: You may request correction of inaccurate or incomplete data.
- Right to Erasure: You may request deletion of your personal data, subject to certain exceptions.
- Right to Restrict Processing: You may request that we limit how we use your data.
- Right to Data Portability: You may request your data in a structured, commonly-used format.
- Right to Object: You may object to our processing of your data for marketing or profiling purposes.
- Right to Withdraw Consent: If processing is based on consent, you may withdraw it at any time.
If you are a resident of the United States, you may have rights under the California Consumer Privacy Act (CCPA) or other state privacy laws. To exercise any of these rights, please contact us using the details below.
Data Retention
We retain personal data for as long as necessary to provide our services and fulfil the purposes outlined in this Privacy Policy. Typically:
- Personal data provided through contact forms is retained for up to 3 years.
- Analytics data is retained for up to 26 months.
- Cookie data is retained according to each cookie's expiration date.
- Affiliate tracking data is retained as required by our affiliate partners and legal obligations.
You may request deletion of your data at any time, subject to legal retention requirements.
Contact Us
If you have any questions about this Privacy Policy, our privacy practices, or wish to exercise your data protection rights, please contact us:
Email: privacy@cheeserightandmorte.co.uk
Website: cheeserightandmorte.co.uk
We will respond to all privacy-related inquiries within 30 days of receipt. If you believe we have not resolved your concern, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. We will notify you of any material changes by updating the "Last Updated" date at the top of this page. Your continued use of the Site following any changes constitutes your acceptance of the revised Privacy Policy.